Sharing the same water cooler
Posted by Robert Merrill on December 7, 2008 under Software-Intensive Businesses | 
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In his Practical Agility blog entry Embedded Collaboration, Dave Rooney tells you how to know if business and IT are really collaborating, and not just having meetings.
What’s required is Embedded Collaboration. There is no functional separation of business and IT on a project—they are living and working together, breathing the same air, meeting at the same water coolers.
How value, and business-IT collaboration, change for different types of “IT.” Software-Intensive Businesses are those with Differentiating Apps (bright red point of the pyramid).
This is especially important for application development projects—those at the point of the pyramid—in your software-intensive business.
If your programmers aren’t working, day to day, in the spaces where the sponsors and users work, day to day, why not? I’m sure there’s a reason. How much more value would you have to be getting for your software dollar to trump that reason?
Ten percent?
Fifty percent?
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