The SIB situation, on Slashdot

Posted by Robert Merrill on August 26, 2008 under Concepts | Be the First to Comment

I talk a lot about Software-Intensive Businesses, and the problems they can have because their management teams don’t know what they don’t know about software, and how I can help. Is this real, or do I have a solution in search of a problem? (not that I’ve ever made that mistake before!)

I found this thread, Sofware Quality in a Non-Software Company, to be affirming of my business plan. I’m not the only one seeing the SIB phenomenon. Granted, it’s on Slashdot, and not likely to be seen by my target audience. But I replied to the thread anyway. Maybe some Slashdot reader will find me and introduce me to their CEO, and maybe I can help everybody.

When it comes to introverts like me, necessity is the mother of marketing, not invention.